Everything You Wanted to Know About Exhibiting at Surrey Business Expo (But Were Afraid to Ask)
Thinking about exhibiting but still sitting on the fence? You’re not alone. Every year, businesses ask the same questions before committing to Surrey Business Expo — Surrey’s long-running and biggest B2B business show. So let’s tackle them head-on.
No jargon. Just honest answers.
“Is exhibiting actually worth it?”
Short answer: yes — if you do it properly.
Surrey Business Expo isn’t about hard selling. It’s about visibility, conversations, and relationships. Exhibitors consistently tell us they leave with:
- Qualified leads
- New referral partners
- Stronger brand awareness in Surrey
- Valuable insight and feedback into their marketplace
- Connections with existing business colleagues and new business friends
- Ideas and inspiration for future business plans
It’s especially effective for professional services, B2B suppliers, and local or regional firms.
“What kind of businesses attend?”
You’ll meet a wide mix of Surrey-based decision-makers, including:
- SME owners and directors
- Senior leaders from mid-sized firms
- Professional services (accountants, solicitors, consultants, IT & tech)
- Public-sector and not-for-profit organisations
It’s a business-only audience, not a general public event — which makes conversations far more relevant.
“I’m not great at ‘selling on a stand’ — will that be a problem?”
Not at all. In fact, that’s often an advantage.
The most successful exhibitors don’t pitch — they start conversations. Ask questions. Be curious. Explain what you do clearly and simply. The Expo is relaxed, friendly, and designed for natural interaction, not aggressive selling.
“How much does it cost?”
Stand prices start from just £645 + VAT, making it one of the best-value marketing opportunities in Surrey.
For many businesses, it costs less than a single digital campaign — but delivers:
- Face-to-face engagement
- Instant feedback
- Content opportunities
- And long-term relationship value
“Do I need a flashy stand?”
No — but you do need to be clear and welcoming.
A simple, well-branded stand with:
- A strong headline message
- Approachable team members
- Something to start a conversation
will outperform a flashy stand with no engagement every time. Creativity helps, but clarity wins.
“Where is it held?”
The next Surrey Business Expo takes place at the iconic Sandown Park Racecourse on Wednesday 29th April 2026— a well-known, easy-to-reach venue with plenty of space, parking, and a great atmosphere. It’s part of what gives the event its scale and reputation.
“What if I’ve never exhibited before?”
Then Surrey Business Expo is a brilliant place to start.
It’s well-organised, supportive, and welcoming to first-time exhibitors. The team is hands-on, helpful, and genuinely invested in making sure exhibitors get value — not just floor space.
Final Thought: Should You Exhibit?
If you want to:
- Raise your profile in Surrey
- Meet decision-makers face to face
- Try something different from digital-only marketing
- Get strong value without a huge spend
Then exhibiting at Surrey Business Expo isn’t a risk — it’s a smart move.
And if you still have questions? Get in touch with us. We can arrange for a phone conversation, virtual Teams or Zoom call or even a face to face meeting to answers any questions that you have
Surrey Business Expo — Spring 2026
- 📅 Date: Wednesday 29th April 2026
- 📍 Venue: Sandown Park Racecourse, Esher
- 🕙 Time: 10:00–15:00
For more information visit www.businessinsurrey.co.uk
